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A Manufacturing Plant in the Global Marketplace


One of the most important technological joints in the Modern times is the manufacturing plants. In recent times, the environmental aspect is one of the bigger setbacks for the manufacturing plants in recent times (Luo 2006). To set up a successful manufacturing plant of any type, there are some different aspects that should be kept in mind. In the following part of the discussion we will discuss about these aspects. The discussion is generalized on all the types of manufacturing plants. For any specific kind of plant there might be some added aspects.

Market research

Before setting any manufacturing plant market research is one of the very important aspects. The organization has to thoroughly research about the market and what type of plant they want to make. This also will give them a chance to do a market analysis, including determining the competitiveness in the market. One of the very important aspects of the market research is also to identifying the economic system of the society. Actually this market research is the most important part before setting up the plant. They have to determine the budget of the plant before starting any work too (Meade 2005).

After the plant has been set up, the management has to still co-ordinate the market research, but in a different direction. They have to continuously look after the fact that how the goods are performing in the market and what are the conditions of their competitors in the market. Some times for gaining edge in the market they have to change their policy of business and it is only possible by doing thorough market research. This is the most important factor for setting up a manufacturing plant (Hill 2008).


Generally any manufacturing plant is associated with big and heavy machineries. The quantities of machineries determine the nature of the plant. There are many different kinds of machines available in the market. After the management has decided that which type of plant they are going to make they have to search for all the right kind of machines. The acquiring of the machines needs a lot of home work and market research. The quality of machines ultimately determine the quality of the products determine the quality of the end products in many ways (Lindley 2007). After acquiring the machines, the management has to look at the market and regularly update all the machines. In the recent development in the sphere of technology the machine are developed in a regular basis, and so they will have to keep pace with the aspect. The capital of the management is a deciding factor when they go on to buy machineries, and this is really important in the process of setting up of a manufacturing plant (Levitt 2007).


The management has to import cutting edge technology to make the products better and this can ensure the edge in competition. Using technology means they have to employ people who are equipped enough to handle the technology and also can upgrade the technologies. The recent developments in technology in every sphere of life have thrown a challenge to the management of the manufacturing plants as they have challenged the business world. The companies have to constantly renovate their technologies and the machineries to stay afloat in the market (Luo 2006).

Demand and supply

For a marketing plant, the demand of the market is one of the most important factors. Based on the demand of the market the marketing plant will produce goods. But to produce goods the plant will need huge amount of raw material. The management will have to take care of the raw materials, and they have to ensure that there should be enough raw materials so that the plant does not have to stop work in any case. Stopping work in a manufacturing plant will immediately cost the company a huge amount of loss. After that the management has to ensure about the factor that they produced goods go out for sale in the market. Both the demand for raw materials and the supply in the market are the most important aspects of a perfect working of any manufacturing plant (Lindley 2007).

Labors and employees

For the perfect running of a manufacturing plant, a company needs labors who will work in the machines and technical persons who will look after the technologies that are needed for the perfect working of the machines. The management has to effectively select people who will be suitable for the smooth working of the plant. It is generally seen, in a manufacturing plant, skilled, semi killed and unskilled workers work together. It is a challenge for the management to maintain the balance between the workers. In recent times many types of systems and technologies have been devised like the “Socio-Technical Tools” (Hill 2008) for proper maintaining of the labors and other employees and the management can use them.


The nature of the manufacturing plant has to be elastic enough so that they can adopt any type of work if needed. It might happen that the main aspect of the plant is not selling well in the market, so they management decides to produce something different. All the persons related to the plant have to elastic enough to understand the change, and thus they will help the development of them and the plant in all the way (Meade 2005).


There are many aspects that are needed for the proper working of a manufacturing plant. To be very clear, the working of a manufacturing plant is quite like the successful rendition of an orchestra. In an orchestra, the presentation becomes successful when every part of the orchestra responds in the proper way. Similarly this is true for the manufacturing plant. All the aspects of the plant, for the management to the labors, to all the external factors have to work simultaneously to make a perfect working condition. The other factors like the economics and competition in the market are external factors but still they play important parts too (Levitt 2007).


Hill, C. (2008). International business: competing in the global marketplace. Boston: McGraw-Hill/Irwin.

Levitt, T. (2007). The globalization of markets. The McKinsey Quarterly 17, 2-20.

Lindley, D. (2007). Regression and correlation analysis. New Palgrave Economics, 4, 120-23.

Luo, Y. (2006). Strategic alignment and performance of market-seeking manufacturing strategies. Strategic Management Journal 22, 232-243.

Meade, N. (2005). Prediction Intervals for Growth Curve Forecasts. Journal of Forecasting, 14, 413-430.


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